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Case study of Blue Ruby Facebook marketing

Blue ruby

Blue Ruby is a distinguished jewelry business that specializes in bespoke, handcrafted pieces, including engagement rings, wedding bands, and fine jewelry…
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Gorjana

Gorjana, a brick-and-mortar jewelry store, faced declining sales due to market saturation and increased competition…
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NORTON

Norton, a dynamic apparel brand, offers stylish, high-quality motorcycles and clothing. After a successful launch in automobiles, they decided to…
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SUPER7

Established in 2001, Super7 has led the pop-culture collectibles, toys, and apparel market. However, the brand recently…
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GOALS

AESTHETICS & PLASTIC SURGERY

For more than ten years, Goals Plastic Surgery has been a leader in fulfilling individuals’ aesthetic goals but they were having…
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Case study of Blue Ruby Facebook marketing

Blue Ruby

Client Background:

Blue Ruby is a distinguished jewelry business that specializes in bespoke, handcrafted pieces, including engagement rings, wedding bands, and fine jewelry. 

Marketing Strategy Execution:

From April 29, 2023, to November 28, 2023, Blue Ruby launched a robust Facebook advertising campaign with a strategic investment of $308,216.01. The campaign strategically highlighted the impeccable craftsmanship of its offerings through targeted ads, employing custom audience segmentation, dynamic product ads, and a robust retargeting strategy to engage affluent buyers.

Solutions Implemented:

We tackled market challenges head-on by leveraging advanced Facebook ads targeting capabilities to pinpoint individuals with a penchant for luxury goods and substantial purchasing power. By optimizing ad creatives and messaging, we effectively communicated the unique value of their handcrafted jewelry, setting them apart from competitors.

Results Achieved:

The campaign yielded impressive results, generating $634,924 in sales with 18,912 website purchases. This translated to a noteworthy Return on Ad Spend (ROAS) of approximately 2.06%.

Conclusion: 

Blue Ruby navigated market saturation and solidified its brand presence through a tailored approach to Facebook advertising and digital marketing. This strategy significantly bolstered sales and expanded their loyal customer base within the competitive luxury jewelry sector, demonstrating the power of strategic digital marketing initiatives.

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Gorjana 

𝐂𝐥𝐢𝐞𝐧𝐭 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝:

Gorjana, a brick-and-mortar jewelry store, faced declining sales due to market saturation and increased competition. Despite high-quality offerings, the store struggled to attract sufficient foot traffic and online engagement, severely impacting revenue.

𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐞𝐭𝐫𝐢𝐜𝐬:

From February 28, 2022, to August 28, 2022, Gorjana embarked on a Facebook advertising campaign, investing $439,773.43. The campaign generated an ROAS of 2.68% with 16302 website purchases.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:

The strategy leveraged targeted ads focusing on demographics keen on jewelry. We utilized compelling visuals and testimonials to resonate with our audience, ensuring that our ads showcased the practicality and quality of Gorjana’s offerings. Retargeting was crucial, keeping our brand top-of-mind for prospective customers.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧:

Gorjana’s Facebook ads campaign effectively converted ad spending into substantial sales, enhancing brand visibility and engagement among its target market, thereby reinforcing its position as a leader in jewelry and accessories.

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Norton Apparel Strategic Facebook Marketing Success

𝐂𝐥𝐢𝐞𝐧𝐭 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝:

Norton, a dynamic apparel brand in the USA, specializes in offering stylish, high-quality clothing. Established to cater to fashion-forward individuals, Norton combines contemporary designs with exceptional craftsmanship.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:

From March 31, 2020, to November 28, 2020, I implemented a robust Facebook advertising campaign with a flexible budget of up to $100,000 per month. A total of $571,192.25 was strategically invested in creating highly targeted ads that resonated with diverse demographics across the USA. Utilizing advanced audience segmentation, I engaged potential customers through personalized ads that showcased the brand’s unique value proposition and latest collections. A/B testing was extensively used to refine ad copy and visuals, ensuring the most effective messages reached the ideal consumer segments.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐚𝐧𝐝 𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧:

This meticulously crafted campaign generated significant results, achieving sales totaling $1,150,105 with a Return on Ad Spend (ROAS) of 2.01. The gross profit from this period was an impressive $529,930, demonstrating the effectiveness of Norton’s tailored approach to digital marketing. This campaign not only boosted sales but also strengthened Norton’s market presence, proving the power of strategic digital advertising in the competitive apparel industry.

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super 7 

𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝

Established in 2001, Super7 has led the pop-culture collectibles, toys, and apparel market. However, the brand recently faced significant sales challenges.

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬

Market visibility and customer engagement declined and led to stagnant sales figures.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬

To combat these issues, we implemented a targeted Facebook marketing campaign focusing on social media engagement and collaborations with popular pop-culture icons. Additionally, we suggested introducing limited-edition products to create buzz and urgency among consumers. Guess what? That worked amazingly!!

𝐑𝐞𝐬𝐮𝐥𝐭𝐬

These strategic initiatives paid off, as Super7’s sales soared to USD 4,800 in just 45 days, with a very small marketing budget of USD 1800, marking a significant turnaround.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧

With innovative strategies and a keen understanding of the market, we helped Super7 successfully revitalize its sales, proving that with the right approach, even seasoned brands can achieve remarkable growth quickly.

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Goals 

Client’s introduction

For more than ten years, Goals Plastic Surgery has been a leader in fulfilling individuals’ aesthetic goals. Known for its commitment to safety, innovation, and outstanding outcomes, it blends state-of-the-art procedures with compassionate support. Rely on Goals Plastic Surgery to turn your aspirations into a tangible reality.

Problem

Before integrating our marketing strategies, Goals Plastic Surgery encountered the obstacle of limited online visibility and engagement. Despite their exceptional services and results, they grappled with reaching a wider audience and effectively conveying their unique value proposition. Consequently, this resulted in missed opportunities to attract potential clients and expand their customer base.

Marketing strategy

Our Facebook ads strategy leveraged precise audience segmentation, compelling creatives, and engaging copy. We also utilized retargeting, A/B testing, seasonal promotions, and data-driven optimization.
This comprehensive digital marketing approach resulted in an outstanding performance, achieving a 4.11 ROAS for Goals in February 2023 and turning $31,662 into $130,247 in sales.

Results Achieved

Our February 2023 Facebook ads strategy for Goals was a resounding success. Through precise audience targeting, captivating ad creatives, and compelling copy, we effectively captured the attention of potential customers.
Our retargeting efforts ensured that we converted interested prospects, and continuous A/B testing allowed us to optimize our performance. Timely seasonal promotions created a sense of urgency, resulting in increased sales.

Our data-driven approach led to an impressive 4.11 return on ad spend (ROAS), turning a $31,662 ad investment into $130,247 in sales. This showcases the transformative power of strategic advertising.

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